Certified Professional in Digital Marketing

Excel in-demand digital marketing strategies & tools and get your foot in the door of various digital marketing spectrums

40
40
Hours

Enroll in our Upcoming
Digital Marketing Course in UAE

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This course elaborately covers all aspects of digital marketing such as social media marketing, email marketing, Google Ads, YouTube marketing etc., with real-time examples and hands on exercises. This instructor led course is conducted by one of the leading digital marketing experts in the UAE. Participants will also get access to the highest quality of e-learning contents, simulation exams, a community moderated by experts, and other resources to master the complete digital marketing skillset.

Course Objectives

At the completion of this course, learners will be able to

  • Develop an in-depth understanding and advanced knowledge of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics.
  • Become competent in planning, managing, and executing integrated multi-channel campaigns.
  • Lead digital marketing teams and digital marketing initiatives for your organization
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one to make you job-ready.

I Website Development

  • Website and its types
  • Setting up Domain and Hosting , FTP.
  • Theme, Plugins, Dashboard

II SEO- Search Engine Optimization

  • Overview of SEO – Evolution of Search Engines
  • SEO Vs SEM
  • Keyword types, research and analysis
  • On Page SEO  and Off Page SEO
  • Backlinks – Do Follow and No Follow Links
  • Competitor link analysis
  • Technical SEO
  • SEO Audit – External Audit Tools & SEO Report Making.
  • Local SEO (GMB) – Google My Business
  • Google Map listing
  • Ranking the Blog
  • 50+ SEO TOOLS

III SMO- Social Media Optimization

  • Keyword / competitor / Audience research
  • Optimized Profile
  • Use Relevant Content , Images and videos / Regular posting
  • Hashtags Usage & Research
  • Connecting Websites and Social Media
  • Google Map linking
  • Optimized posting schedule

IV SEM- Search Engine Marketing

  • Introduction to SEM concepts
  • Google Ads & Types of Campaigns
  • Ad Text Best Practices Keyword Match types & Keyword Strategies
  • Search Campaigns
  • Display Campaigns
  • YouTube / Video Campaigns
  • Remarketing Ads Mastery
  • Conversion Tracking
  • Google Merchant Setup & Shopping Campaigns
  • Metrics, Optimisation & Analytics
  • Key Performance Indicators
  • Campaign Optimisation
  • Understanding Dashboard
  • Creating Monthly / Quarterly Reports

V FaceBook & Instagram Ads

  • Introduction & Understanding Boost Post
  • Setting up ads manager / Business manager
  • A/B  Split Test
  • FB Pixel Setup
  • Conversion Tracking
  • Automated Rules
  • Types of Campaigns
  • Facebook & Instagram Ads
  • Facebook Ads Dashboard
  • Events Manager

VI Email Marketing

  • Introduction
  • Types of Audience & Emails
  • Email List Building (Primary & Secondary)
  • Primary – Tools, Ads ,Landing page, pop up’s, Chat Bot, Ebooks, Lead magnet
  • Secondary – Buying email list
  • Exploring Tools
  • Email templates
  • Understanding most important metrics / KPI’s
  • Automation Campaign & Drip Campaign
  • B2C  and B2B

VII LinkedIn

  • Introduction to LinkedIn – User / / facts
  • Profile Optimization
  • Vanity URL
  • Connections – 1st /2nd/ 3rd Degree Connections
  • Groups and Events
  • Buyers Persona
  • Positioning
  • Message Format
  • Posting contents
  • Job Search / Lead search
  • Important linkedin urls and uses
  • LinkedIn Ads

VIII Lead Generation

  • Art of lead generation
  • B2B and B2C leads
  • Important modes to generate leads
  • Website – pop up / contact form / chat bot / freebie

IX Content Development

  • What is Content & Purpose
  • Audience Research and Competitor Research
  • Targeting
  • Types of Content
  • Clarity, Consistency & Creativity
  • Copy writing
  • Guidelines & Best Practices
  • Tools and Techniques to create – Headings, Paragraph , Body , Conclusion –
  • Content Calendar
  • Using content in different platforms

X Affiliate Marketing

  • World of Affiliate Marketing – an overview
Kharthik Nandagopal photo

Kharthik Nandagopal

PCM ACP Professional
I would like to thank Quadra plus for their excellent support throughout and a special thanks to our coach Ms. Durga for her wonderful support and dedication. Her knowledge and command over the subject is inspiring and at the same time she ensured that the classes were enjoyable and lively. I would definitely recommend Quadra plus to my colleagues and I shall surely miss these interactions with the batch and also with Durga. I sincerely wish Quadra plus the very best and once again a big thanks to Durga for everything.

  30 hours of live interactive learning

  Course Manual

  50+ Worksheets / Templates

  Quiz and Module wise assignments

   KHDA Approved Certificate

  Exam Assistance for 10+ certifications

  Internship 1-3 months

  Free entry pass to webinars

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