Digital Marketing is an online marketing that a brand uses for promotional activities through the Internet & other types of digital communication to interact with its potential clients.
Digital Marketing has been the buzzword & almost every business is leveraging Digital Marketing because of its powerful marketing tools & cost-effectiveness. Hence, it is crucial to understand its importance & impact on the future in any marketing domain.
The three main advantages of digital marketing –
- Reaching & targeting the right audience
- Data-driven marketing
- High ROI
Evolution of Digital Marketing :
Digital Marketing as a term was first used in 1990. With the advent of the internet and the development of the Web 1.0 platform, the digital age truly began. Initially, users could only obtain the information they needed but were unable to distribute it online & marketers were unsure of digital platforms. Later, in 1993 with the Internet’s widespread deployment & new technologies entered, the first clickable banner went live. In next following years, new technological launches were followed by search engines & tools. By now people became more active participants, as Web 2.0 allowed users to interact with other users & businesses.
Social networking websites soon started to appear. MySpace was the first social networking website, sooner entered Facebook. Many businesses realized that the influx of brand-new websites was starting to create more options for them to sell their goods and services. New commercial opportunities opened up and it was a start of a new era for the industry.
Another significant turning point in the development of digital marketing was the cookie. The initial cookie was developed to keep track of user behaviors. The function of the cookie has evolved through time, and modern cookies are programmed to give advertisers a choice of options for gathering actual user data.
Digital Transformation in Businesses:
In today’s time, every business’s goal is to transform digitally for most of its activities. The rapid growth of technology over the last two decades is the key cause behind this. Technology not only entered every industry, but it also had a profound impact on the centre of every business – the customers. Due to the convenience that it offered, their preferences shifted, and it is primarily as a result of this shift that there is an urgent need to adopt digital in order to remain relevant.
Businesses use digital marketing as a type of advertising which uses online channels including social media, email, blogs, and digital advertising to market their goods and services. Building a digital presence and creating ads that are audience-specific are both parts of the process.
Top Reasons to Choose a Career in Digital Marketing
A job in digital marketing is one of the most exciting since it is an industry that is continuously changing as new platforms & digital marketer constantly monitor trends to check their impact.
The potential of digital marketing courses is enormous. Make use of the opportunity as soon as you can to launch your career. Below are job verticals in the Digital Marketing field.
1. Demand for Digital Marketers is increasing: Internet marketing has taken over traditional marketing, making it the largest advertising segment. Many businesses have understood the necessity & power of digital marketing, which led to high demand for digital marketers.
2. Digital Marketing Jobs are diverse: Taking a Digital marketing course is rewarding as it offers diverse job opportunities. As a Digital Marketer, you get access to work on many verticals to choose to work on such as
- Content Writer
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Email Marketing
- Branding and Communication
3. Fast-paced & Challenging Environment
In Digital marketing, there are constantly new technologies to learn in order to automate marketing activities. Automation platforms, customer relationship management systems, email marketing, and lead generation technologies are being created and improved in order to streamline procedures and provide data-driven insights.
4. Get new opportunities to grow
As mentioned earlier, there is a huge scope to grow in the digital marketing profession. You may choose to enhance your skills as a digital marketer, specializing in specialist areas such as PPC or social media marketing, or aim for a senior marketing position. The best part is that you – as a digital marketer, have access to all of these opportunities. It is critical to stay current with digital marketing trends through reading blogs, attending webinars, listening to podcasts, and attending conferences and live events.
5. Recession-Proof Employment
Digital Marketing is leveraged by every industry & thus it is not bounded by any particular sector. Following Covid-19, it was revealed that working in the digital marketing field is pandemic-proof. While many businesses were affected, the digital marketing sector experienced significant growth as all operations moved online. Then, digital marketing evolved into a new and superior method of promoting products to target audiences.
How to get started?
Knowing the fundamentals is an ideal way to go ahead. Also, industry expert-led courses will assist your learning experience by boosting necessary skills.
Quadra Plus offers a highly reputed Digital Marketing Training Course in Dubai, which is KHDA approved. The course thoroughly covers all aspects of digital marketing using real-world examples and hands-on activities. This online & offline instructor-led course is led by one of the UAE’s premier digital marketing specialists. Participants will also have access to high-quality e-learning content, simulation exams, a community managed by professionals, and other resources to help them grasp the entire digital marketing skill set.